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Do You Know Who We R? What's the Difference Between a Realtor & Other Real Estate Agents?

  • by Cami Morrill
  • Mar 29, 2019, 13:36 PM

While many people know a Realtor helps buy and sell homes, what they may not know is only a Realtor s a member of the National Association of Realtors® and subscribes to its Code of Ethics. It's the Realtor Code of Ethics which inspired the association's powerful new "That's Who We R" campaign. The Realtor Code of Ethics isn’t just words on a page, but is a pledge of honesty, integrity, professionalism, and community service. Partnering with a Realtor delivers the peace of mind which comes from working with a real person, a real advocate, and real and trusted professional who is committed to their clients’ futures and neighborhoods just as much as they are.

It’s the Code of Ethics which helped to inspire our new campaign, “That’s Who We R”. The campaign will demonstrate the value of a Realtor, distinguish Realtors  from the rest, and deliver a sense of pride in being a Realtor. The campaign aims to reinforce the value of Realtors as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry.

“‘That's Who We R" serves as a reminder of what NAR has always stood for, while signaling where the organization is heading. For Realtors, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it's an education about the Realtor difference,” said Glenda Krull, President of Snohomish County-Camano Association of Realtors.

The integrated marketing campaign from Havas features a cinematic world inspired by the Realtor mark that serves as a beacon throughout. Everything from the larger than life "R" at the beginning, to the angles and geometry used as transitional elements and across the numerous sets was inspired by the mark which sets Realtors apart. "That's Who We R" features compelling stories about humans helping humans find homes and property, build communities, and turn business dreams into realities.

The campaign content will be brought to life through strategic partnerships reflecting the modern ways in which our target audience consumes media, including linear and online video, streaming and terrestrial audio, social media, branded partnerships with multi-channel content makers such as VICE, Apartment Therapy, The Atlantic, HULU and more. The 30-second "That's Who We R" TV spot can be viewed, along with other information about NAR, on their website: www.nar.realtor.

For more information about buying or selling a home, be sure to work with a Realtor, a member of the National Association of Realtors. Snohomish County-Camano Association of Realtors is the voice for real estate in Snohomish County. If you have questions for The Expert about Real Estate email us at info@sccar.org, or by visiting https://www.sccar.org.